August 1, 2016
Have you seen the Oasis cruiser? That’s one big ship! In fact, it’s so big that some fear getting lost. The point? Bigger is not always better. Aside from chocolate covered bananas and Reese Big Cups…going bigger isn’t always the right answer.
When it comes to your customers, there is good reason behind thinking small:
1. Keeping it real in the world of customer service. There’s something to be said about feeling like you are the only one. Despite the size of your business, customers want to talk to a real person and get that personal one-on-one attention. You can certainly be global, but should act local.
2. Staying grounded. No matter how big you get, always remember how you acted when it was just you and the dog working out of your garage. Never lose that. Customers who started with you from the very beginning will notice if you become too big for your britches.
3. Me + Small = Love. It’s always good to delegate when you can, but don’t let go of everything. Answer your own phone and emails. Tweet your own tweets. There’s an air of honesty and truth when you do your own communicating. You started out as one person…so go back to doing some of the simple stuff.
We encourage you, of course, to keeping growing and prospering, but everyone needs a reminder from time to time that the small stuff is important. Our clients love to feel like they are the only ones…and there is no reason why you can’t make that happen.
June is national safety month, and it never hurts to remind your clients and community that safety always comes first. Our goal with this blog is to help you augment your marketing initiatives with a few ideas around safety. While we can’t cover every industry in a single post, we hope that you find the tips below useful and that they spark some innovative new marketing ideas!
It’s graduation season, and for many parents that means it’s almost time to start shelling out for college tuition. For those well-prepared parents with established 529 plans in place, the time has come to tap into that money pool. Of course, when it comes to tax-advantaged savings, trust that the IRS is keeping close watch, so it’s important to avoid making any rookie mistakes. It’s also important to keep saving as you move forward.
Having a remote workforce can be challenging, especially if you are trying to build a positive, collaborative work environment. So, how do you create a sense of comradery when you have staff in remote locations? These tips can help: