August 1, 2016
Have you seen the Oasis cruiser? That’s one big ship! In fact, it’s so big that some fear getting lost. The point? Bigger is not always better. Aside from chocolate covered bananas and Reese Big Cups…going bigger isn’t always the right answer.
When it comes to your customers, there is good reason behind thinking small:
1. Keeping it real in the world of customer service. There’s something to be said about feeling like you are the only one. Despite the size of your business, customers want to talk to a real person and get that personal one-on-one attention. You can certainly be global, but should act local.
2. Staying grounded. No matter how big you get, always remember how you acted when it was just you and the dog working out of your garage. Never lose that. Customers who started with you from the very beginning will notice if you become too big for your britches.
3. Me + Small = Love. It’s always good to delegate when you can, but don’t let go of everything. Answer your own phone and emails. Tweet your own tweets. There’s an air of honesty and truth when you do your own communicating. You started out as one person…so go back to doing some of the simple stuff.
We encourage you, of course, to keeping growing and prospering, but everyone needs a reminder from time to time that the small stuff is important. Our clients love to feel like they are the only ones…and there is no reason why you can’t make that happen.
Our most precious commodity is time—and our attention is a close second. That’s why everyone can use some help on how to tune out daily distractions. We compiled the following helpful tips from copyblogger.com to get you started on dialing down distractions:
The April 15 filing deadline is rapidly approaching, so we encourage you to send us your tax documentation as soon as possible to expedite the filing process. Here are four important reasons why you should file your return sooner rather than later:
This tax season is an important one for many business owners because it’s the first that will be impacted by the Tax Cuts and Jobs Act (TCJA). How big of an impact is dependent on your unique situation. We’ve compiled this short list of provisions that may affect the business community: